Photos draw people in and give people an insight that words along cannot

August 19, 2023 by Martin Atkin, ADI communications consultant

Most dog owners love to take photos of their canine companions - and need no excuse to share snaps on their social media profiles. We’ve all had to endure a friend scrolling through endless blurry, badly-exposed and poorly-framed photos of their favourite pooch. But when it comes to fundraising, marketing and publicity, those amateur shots just

New campaign highlights diversity of assistance dogs and their partners

June 8, 2023

New campaign highlights diversity of assistance dogs and their partners. A new campaign to raise awareness that assistance dogs come in all shapes and sizes and support a wide range of people with different disabilities has been launched in the UK. The campaign, supported by an animation featuring assistance dogs representing the ten member programmes of

Assistance dogs continue to fly high thanks to American Airlines

April 24, 2023

Assistance Dogs International (ADI) and American Airlines are delighted to announce the renewal of the long-running Puppies in Flight (PIF) program. The PIF partnership enables assistance dogs from ADI accredited member programs throughout the US and Canada to fly in the cabin free of charge, accompanied by volunteer American team members. In addition,

Happiness: an assistance dog called Niilo

March 20, 2023 by Martin Atkin

“Happiness means independence. It means the freedom to live my life the way I want, and that is exactly what Niilo enables me to do. For me, happiness means Niilo.” Ten year old black Labrador assistance dog Niilo and wheelchair user Elina Jokisuu are a familiar sight around Helsinki, Finland. “Niilo makes me happy by being my constant

Meet the new ADI Board Chair Danny Vancoppernolle

March 6, 2023 by Martin Atkin

Danny was elected ADI Board Chair and started his term at the beginning of this year. With nearly 20 years in the assistance dog sector at Belgian, European and international levels, Danny brings a wealth of knowledge and experience to the post. How did you get involved with assistance dogs? I’ve actually had three very different careers. I studied

How assistance dogs are unlocking careers in science and medicine - one lab at a time.

February 11, 2023 by Martin Atkin

When final-year medical student Anna Serrano graduates as a fully-qualified doctor later this year, she will know just who to thank. Anna’s assistance dog Benji has been by her side for throughout her studies - and she knows she couldn’t have done it without him. “I call him Doctor Benji, because he attends all my classes and knows just

Cooperation agreement set to benefit assistance and guide dog users worldwide

February 10, 2023

Assistance dogs and their partners all over the world are set to benefit from an exciting new collaboration announced today between the two leading organizations for setting standards and accrediting assistance and guide dog training programs. Assistance Dogs International (ADI) and the International Guide Dog Federation (IGDF) have signed a Memorandum of

Assistance Dogs International Announces New Board

January 26, 2023

PRESS RELEASE Assistance Dogs International announces new Board. For immediate release 26 January 2023 - Assistance Dogs International (ADI), the world’s leading standards setter and accreditation body for assistance dogs, today announced a new Board of Directors line-up for 2023 aimed at growing international membership and ensuring the best
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